Finally Revealed. Here's The Real Reason Why Sony Max Telecasts Sooryavansham Again & Again
Shuchi Bhatnagar
We Indians love to watch movies whether in cinema halls or on television and we don't even mind watching those movies again which have already been watched by us, if it is coming on television. One of the most common names in the list of movies which are telecasted on Indian television repeatedly is Amitabh Bachchan starrer Sooryavansham (1999). This movie is a remake of Tamil film Suryavamsam (1997) and it is pretty popular among the television audiences. The data collected by BARC (Broadcast Audience Research Council) shows that Sooryavansham appeared in the list of Top 5 movies when Baahubali 2: The Conclusion was premiered in October last year and also when Golmaal Again premiered this year in February. Sooryavansham got 4.4 million BARC impressions in comparison to Baahubali's 26 million on same channel and 4.7 million in comparison to 16 million of Golmaal Again on Star Gold. By impressions, here we mean the number of persons in thousands who watched an event, averaged across minutes. It is not only the Sooryavansham which is performing well on television despite being a blunder on box-office there are many other movies which are a hit on television. The list includes Tarzan The Wonder Car, Ramaiya Vastavaiya, Entertainment, Shaadi Mein Zaroor Aana and Jaani Dushman- Ek Anokhi Kahani. The reason for this is that the maximum movies are made on modern topics, they are well-shot and scenes of physical intimacy are in pretty good number and they don't cater to almost 93% of television audience. This is what Neeraj Vyas, senior vice-president and business head, Sony Max cluster, Sony Pictures Network says on this phenomenon, "Television viewing essentially is community viewing. So in a small town like Kanpur or Allahabad, I could go to the theatre to watch (a new-age film like) Queen with my friends, appreciate it in the darkness and privacy of a cinema hall and come out saying I've seen something nice, but the same film doesn't work on TV because I'm watching it with my immediate and extended family."
At present, the majority movies are being made keeping in mind the audiences of multiplex and single screen theatre audiences is not getting movies of their choice. In fact, the number of single screen theatres has reduced to 6,780 in 2017 from 9,710 in 2009 while during the same period, the number of multiplexes has increased to 2750 from 925. Ruchir Tiwari, business head, Zee Hindi Movies Cluster stated, "Films are not made primarily for TV audiences and producers first think in terms of recovery from theatres, so the larger ecosystem of TV audiences doesn't get what it wants in terms of content supply."
Ruchir also said that the type of movies Bollywood is making in present times, not more than 5 movies out of 200 movies made every year, will cater to television audiences and this is why the TV audiences doesn't mind watching the old movies again and again. So now you know why Sony Max shows "Sooryavansham" once or twice every month. Source The post Finally Revealed. Here's The Real Reason Why Sony Max Telecasts Sooryavansham Again & Again appeared first on RVCJ Media. | 
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